Posted by: Richard Chennault | October 16, 2008

Corporate use of social media

Thanks to Robert McNally for pointing out an informative ComputerWorld article about companies embracing scoial networks. The most notable quote is:

“companies must avoid the “Kumbaya Zone” — the place where social media is ultimately a time-waster and has little business value.” — Jonathan Yarmis

The ComputerWorld article may be found here by clicking here:

I’ve written in the past that to much information can be a bad thing. Especially if that information is heaped in a huge pile of other information. Without knowing before hand the value of the information then the time spent “entering into the conversation” may exceed the value of the information. There are those who believe that social networking, social media and the like are the cornerstone to which business and the connected world are built. This may or may not be true but one thing has remain consistent through each technological communication epoch starting with cave drawings. Without a good discovery system you are going to get lost pretty quickly amidst all the information options.
Discovery is more than just google searching through a thousand search results but utilizing some system that has adaptive learning capabilities about what, when and how you search. This system would then guide your searching and indeed push content to you. Ultimately it would act as a distributed cogntive assitance device. Currently the best tool we have to determine the value of content is our own brain. To quote Gary Larson in his Far Side cartoons, “May I be excused, my brain is full.”

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