Posted by: Richard Chennault | June 3, 2008

Social understanding before Technology implimentation

One of the better quotes I’ve read regarding the steps a corporation should take when luanching into social media was made by Valdis Krebs,

“…focusing first on the sociology of building networks and then supporting those social networks with technology — the correct sequence of attention…”


  1. the quote is spot on. it does, however, seem far removed from the reality of corporate culture. outside the corporation, doesn’t the success of many inventions in this space seem to be accidental rather than intentional? in other words, don’t we study the sociology after a social media construct is successful rather than before?

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