Posted by: Richard Chennault | April 23, 2008

Live from Web 2.0 Expo part II

Today I attended multiple shorter sessions. A few were blather blather. i did find the talk by Forrester interesting as it continued to reinforce my own understanding of the use of web 2.0 in the enterprise. I’ll be ordering Groundswell from Amazon soon.

I went a session with a colleauge on Web 2.0 and mobile computing. The technology used to deploy RIA to a mobile device is catching up to PC based RIA. Unfortunately one has to own a Nokia phone in North American in order to build and or utilize RIA on a mobile device. Check out S60 for more information.

Basic points I bothered to note:

  • You must know what you want to accomplish with a social media presence.
  • Understand your constituency.
  • Start up cost for executive blog $285 forester research
  • Start with your customers (know your audience).
  • Choose the objective you can measure.
  • Line up executive backing
  • Romance the naysayers

My next session of interest is the Psychology of the Web. This should be interesting in a intellectual masturbation sort of way; right up my alley some of my ‘friends’ may say. That is all for now…

The Pyschology of Web talk just begun. It is GREAT!

Schema theory: congruence and adaptation are fundamentals of web psychology. Do iterative development changes to your website. Schemas come into our world as mental models. We need to fit our website to fit into our audience mental model of the world.

Affordances: Action possibilities that are latent in the environment that individuals can recognize. Not quite the same as schema’s. Useful in terms of visual metaphor. In web development we have common conventions. Common iconic representation.

Cognitive Dissonance: Way of describing incongruent events. Describes the uncomfortable tension that arises in having two contradiction thoughts at once.

Consistency vs. Coherency: It is impossible to be strictly consistent and coherent. Sometimes coherency breaks consistency models. Analogous to knowledge types. Consistentaly is implicit and coherence is explicit.

Don’t make me think on how to use your site. But if you are not challenging people you are not engaging people. Engage in curiosity.

Pivoting: loose cognitive association the refer out and then back in to the starting point.

Operant Conditioning: Checking flickr, email and etc. Be carefull in the frequency of updates you provide. It is more healthy to have a lower number of updates.

Dunbar principle (look it up). Theory on the limit of friends you can have based on the size of your cortext?

Attention: Need to filter the types of updates we receive from our social software. Limit the amount of information you can display.

Memory: All this is linked to memory. We get much more information than we ever got in the past and yet we have not evolved. Memory is associative. There are primacy and reasoning effects. Millers number is the seven plus or minus two. What is the length of our passwords?

Consciousness: One of the reason we are self-aware is to support social interactions. Interesting concept.

Collective Intelligence: This is the essence of Web 2.0.

Website schema:

Vision: Need to have a vision the carries you through beyond launch. Lead with the user interface.

W words: who where why what and when. Do not focus on features. They want you to respect the experience you are creating for them. Focus on the average user.

Verbs: Focus on what you want people to do on your site.

Experience / Experience Arcs: Map the experience of your users with the site.  You can’t control all aspect of how users use your site.  Amazon can’t control what books you read and how you read them.

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